Geezeo joins the ranks of Mint.com, NetworthIQ.com, and Wesabe.com as a social personal finance site. The USP (unique selling point) of the site is their mobile accessibility.
It works like this:
Henry’s walking down the street. He stops and wonders if he’s got enough for a Big Mac. He sends a text message to the ether and waits. Moments later a text message comes back with all of my account balances that he setup at the website. Welp. Looks like Henry will have to go another day without food.
It’s targeting students or recent graduates for their service but anyone can use it. They target them because they’re more “connected”. It’s also US-only. Sorry Canada. They have compatibility with 6000+ institutions.
Here are a couple of improvements I would make:
- Instead of texting the word “geezeo” to get current account balances, make it a common word that I can enter without switching to “abc” mode.
- Instead of texting the word “geezeo update” to update my balances, it should already be updated when you retrieve your current account balances (see item 1). Why would anyone want non-updated information? Deprecate this.
- Send a pie chart or graph or something via MMS if possible.
There are more things but here’s the one sentence summary: “Geezeo tracks your money automatically and there’s also discussion boards as well.”
Is it useful? Sure. Consistent awareness of your financial situation is very important for building wealth or getting out of debt.
Will I use it? Probably not. Calculating my net worth at the end of the month is good enough for me.
-h
PS - Sorry about the absence. I was doing pull-ups this entire time.
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